What is Your Brand?

What is your brand? In other words, what do people think of when your name is mentioned (or after you pass away)? How does it affect your witness?

A brand, a marketing expert will tell you, is something that easily identifies you, a name, logo, or image that people see and think of you. It could be kindness, frankness, or rudeness. It defines who you are, which made me take stock in myself: how do I want to be remembered? After the satisfaction of a grudge wears off, perhaps due to the death of that person, what then, but a certain hollowness.

Deep down, I think most Christian men still want to be "bad boys." Some, for example, with their former positions in pagan and occult involvement defines them, such as "Former Super High Grand Poobah to the Great Goddess of Infinity Sheeda." No matter how many years later, that title still is attached to his personae, almost like a badge of perverse honor, as long as there are books and seminars to sell.

Me, I grew up in the church. No Road to Damascus revelation. Nothing to write a book, or exciting enough to have people come to paid seminars. I'll gladly join those working behind the scenes, and casting seeds in the hearts of the lost to be sown someday in the background, and waiting for my reward in the Hereafter.